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Vision, Mission & Core Values

Easy, Accessible and Convenient

We will improve online and offline financial services so that customers can use finance more easily and conveniently, and connect finance more closely with customers’ daily life and business through a digital ecosystem.


Safe and Reliable

We will provide safe, reliable, and secure financial services and support customers realize their dreams.


Original and Innovative

We will provide new value to our customers through innovative and original financial services that creatively converge Shinhan’s expertise and innovative digital technology.


A better world through the power of finance

The meaning of compassionate finance?

We strive to uphold a virtuous cycle of shared prosperity that will create greater value for our clients, Shinhan, and all of society. To this end, we seek new methods and new approaches so that we can deliver products and services and manage money in ways that keep pace with changes in the environment.

The core of financial business

We help clients achieve their goals by providing financial products and services that meet the latest trends, and delivering high returns on the funds entrusted to us.

Creative finance

Financial products, services and money management must evolve along with the changing times and business environment in order for our core business to succeed. Departing from past conventions, we seek innovative new solutions using a methodology we call creative finance.

Virtuous cycle of shared prosperity

By offering greater value, creative finance will attract more clients, which in turn will increase Shinhan's corporate value. As Shinhan helps more clients succeed and fulfills the fundamental role of finance, that is, the efficient allocation of resources, value will increase for the whole of society. The interlinked values of the client, Shinhan and society will grow together and lead to progress in a virtuous cycle of shared prosperity.

Core Values


We value doing what is RIGHT for our customers and for the future generations.


We value being NIMBLE executing with flexibility and efficiency, never stop learning and keep moving forward.


We respect individual DIFFERENCES and value having DIFFERENTIATED outcomes.

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